Build a Predictable Outbound Pipeline.
We build, launch and manage your outbound engine, from ICP research and prospecting to personalized outreach and optimization.
Find the right prospects. Reach the right people. Start the right conversations.
Good businesses don't always have a customer problem.
They have a visibility problem.
The right companies may already be out there.
The right decision-makers may already exist.
Your solution may be exactly what they need.
But if they never hear from you, nothing happens.
We Find The People You Need To Talk To
Understand Your Business
We learn your offer, ideal customer, market and the problem you solve.
Define Your Ideal Prospects
We identify the companies and decision-makers most likely to benefit from your solution.
Build The Prospect List
We research and build targeted prospect data around your ICP.
Create Personalized Outreach
We create relevant messaging that doesn't feel like mass spam.
Reach & Follow Up
We use structured outbound email to reach prospects and continue the conversation.
Generate Sales Conversations
Interested prospects become qualified conversations for your sales team.
Strategy First. Research Deep. Send Less. Convert Better.
We don't optimize for sending the highest number of emails. We build a focused outbound system around the right accounts, the right people and the right reason to reach out, with research and personalization built into the process.
GTM Strategy → ICP → Buyer Signals → Offer → Data → Messaging → Infrastructure → Outreach → Optimization → Pipeline
The goal isn't to send more emails. It's to build a predictable outbound pipeline.Low Volume. High Personalization.
We would rather send fewer, better-researched emails than flood a market with generic outreach. Every campaign is built around relevance, timing and a reason to start the conversation.
RESEARCHED
We research the account, person and business context before deciding what to say.
PERSONALIZED
We use relevant details and buying signals instead of generic personalization tokens.
CONTROLLED
We keep sending focused and intentional. The goal is not maximum volume. The goal is qualified sales conversations.
Built For Businesses That Know Who They Want To Sell To
If you sell to businesses and know who your ideal customers are, outbound can become a powerful acquisition channel.
Cold Accounts Can Become Real Opportunities
The path above is the goal of a well-run campaign, not a guarantee. Results vary with targeting, offer and market.
We Start The Conversation.
You Close The Customer.
ProspectToPipeline focuses on creating qualified sales conversations.
Your sales team remains responsible for discovery, proposals, negotiation and closing.
We find the right prospects. We start the conversations. You turn those conversations into customers.
A Pipeline Your Sales Team Can Actually Work
The goal is not simply to send more emails. It is to create a repeatable flow of relevant prospects, conversations and qualified opportunities for your sales team.
Results vary based on market, offer, targeting, messaging, deliverability and your sales process. We do not guarantee a specific number of meetings, opportunities or customers.
Who Does What
What We Handle
- ICP & targeting strategy
- Account research
- Decision-maker identification
- Prospect list building
- Prospect verification
- Personalized cold email copy
- Follow-up sequences
- Campaign setup
- Campaign execution
- Response monitoring
- Campaign optimization
- Reporting and insights
What You Provide
- Sending domain
- Email mailboxes
- Access to the required sending/campaign platform
- Your website/company information
- Your offer/service details
- Existing ICP information, if available
- Feedback on messaging and target accounts
ProspectToPipeline does not include the cost of domains, mailboxes or third-party software unless specifically agreed.
A Complete Outbound System, Run For You
No Monthly Retainer. Performance-Based After Launch.
Your one-time setup covers the first 90 days of building, launching and optimizing your outbound engine. After that, continue month-to-month with no new setup fee. Pay per qualified meeting + pay per signed deal. No monthly agency retainer.
Illustrative meeting ranges are planning ranges, not guaranteed outcomes. Actual results depend on ICP, offer, market, targeting, messaging, deliverability and prospect response.
90-Day Outbound Launch + Performance Fees
Your one-time setup covers the initial 90-day launch period: ICP definition, targeting structure, campaign configuration, messaging preparation, outbound infrastructure setup, launch, monitoring and optimization. After launch: pay per qualified meeting + pay per signed deal. No monthly agency retainer.
After the initial 90 days, there is no new setup fee. If you continue, the campaign moves month-to-month under the same performance-based model. Domain, mailbox and third-party software costs remain separate and must stay active while the campaign is running.
We do not sell contact lists. We research the right accounts, identify relevant decision-makers and run personalized outbound designed to create qualified sales conversations.
What Could Your Pipeline Be Worth?
Illustrative estimate using your performance-based pricing: a fee per qualified meeting plus a fee on signed deals. No monthly retainer.
Illustrative estimate based on meetings booked, applicable meeting fee, average deal value and percentage of meetings closed. Signed-deal fee uses the applicable 2% or 1% performance fee. Actual results depend on targeting, offer-market fit, response rates, sales conversion and deal value.
Know What's Happening In Your Outbound
Illustrative campaign ranges we may track and report on. Actual results vary by market, offer, targeting, messaging and prospect response. These are not guaranteed numbers.
Tools Behind the Outbound Engine
The prospecting, enrichment, outreach, CRM, AI, infrastructure and verification tools used across our outbound workflows.
Prospecting
Enrichment
Outreach
CRM
AI
Infrastructure
Verification
Tools we use across prospecting, enrichment, outreach, CRM, AI, infrastructure and verification. Each logo remains the property of its respective owner.
Built through B2B research, lead generation, outbound and GTM.
See the experience behind ProspectToPipeline →Questions, Answered
How does the performance-based pricing work?
Each plan has a one-time setup fee covering the initial 90-day outbound launch. There is no new setup fee after the first 90 days. If you continue, the campaign moves month-to-month under the same performance-based model. The qualified meeting fee is calculated from the average deal value agreed during onboarding. Starter: $1,000 setup + 10% of agreed average deal value per qualified meeting + 2% of signed deal value; Growth: $1,500 setup + 8% per qualified meeting + 2% of signed deal value; Scale: $2,000 setup + 6% per qualified meeting + 1% of signed deal value; Premium: $2,500 setup + 4% per qualified meeting + 1% of signed deal value.
How long does the initial launch cover?
The initial launch covers 90 days of campaign launch, monitoring and optimization. After 90 days, you can continue month-to-month without paying another setup fee. If a campaign is paused for an extended period or a new ICP, market or campaign is introduced, a separate refresh or new setup may be required.
Are domain, mailbox and software costs included?
No. Domain, email mailbox, sending platform and other third-party costs are separate unless specifically agreed. These assets and subscriptions need to remain active while the campaign is running.
Do you guarantee meetings or sales?
No. Outbound performance depends on the market, offer, targeting, messaging, timing and prospect response. The qualified meeting fee applies to qualified meetings actually held, and the signed-deal fee applies only when an attributed prospect signs a deal.
What does ProspectToPipeline do?
We reach your ideal prospects through targeted outbound email, and turn cold accounts into qualified sales conversations.
Who do you work with?
Businesses that sell to other businesses and know who their ideal customers are, including SaaS, IT services, consulting, agencies and professional services.
How do you find prospects?
We define your ICP with you, then research the companies that fit it and build a targeted prospect list.
How do you personalise cold email?
Each campaign is written around the prospect's role, company and likely challenges, so it reads as relevant rather than mass-produced.
Who handles the sales calls?
Your sales team. We start the conversations; you handle discovery, proposals, negotiation and closing.
Can you work with our existing CRM?
Yes. We can hand over qualified conversations in the way that fits your current sales process and tools.
Let's Talk About Your Outbound Pipeline.
Book a 30-minute Outbound Strategy Call. We'll discuss your target market, outbound goals, ICP and how we can build a qualified sales pipeline.
Prefer to open the calendar separately? Book your Outbound Strategy Call →