Find the right accounts
Focus on companies that fit your offer, market and sales motion.
B2B OUTBOUND · PROSPECT RESEARCH · PIPELINE
From Prospects to Pipeline.
Turn your proven offer and case studies into conversations with the buyers who need what you do.
THE 14-DAY CAMPAIGN TRIALBuild your strategy and 350-prospect list for your approval before launch. We run the campaign for 14 days, with the execution fee waived.You pay for the Sprint and for domains, data tools and mailboxes (bring your own, or we tell you what is needed). If responses are positive, continue as the 30-Day Outbound Pilot for $1,000.Also available: Outbound Audit $250 · Ongoing Outbound Management (contact for pricing).
ProspectToPipelineby REYN VI
START WITH A CLEAR SCOPE
Choose Your Path.
Choose Your Path.
From Prospects to Pipeline.
Choose the level of support that fits your outbound goals, from a focused audit to ongoing campaign management.
01
Outbound Audit
Review your ICP, target accounts and messaging. Leave with three improved email angles and a prioritized action plan.
$250
02
Opportunity Sprint
Research 350 targeted prospects, get your approval before launch, identify decision-makers, and prepare three email angles plus a sequence and test plan.
$400
03
30-Day Outbound Pilot
Continue after a positive 14-day trial: a defined campaign for one agreed audience and offer at 25–50 emails a day, with monitoring and a close-out review.
$1,000
04
Ongoing Outbound Management
Continue beyond the pilot with ongoing campaign execution, audience and messaging optimization, and regular performance reviews.
Contact for pricing
The Sprint is the starting point: strategy plus 350 targeted prospects for your approval before launch, then a 14-day campaign trial with the execution fee waived. If the trial earns positive responses, the 30-Day Pilot ($1,000) continues the campaign. Sending volume (typically 25–50 emails a day), infrastructure and third-party costs are agreed in writing before launch.
THE PROBLEM
Good businesses don't always have a customer problem.
Good businesses don't always have a customer problem.
They have a visibility problem.
Your next customer may already fit your ideal customer profile.
The challenge is identifying the right decision-makers and giving them a relevant reason to respond.
Your case studies help show why your solution is worth a conversation.
ProspectToPipeline helps you start that conversation through focused outbound.
Right company
Right decision-maker
Right message
Right conversation
WHAT WE DO
From Ideal Customer Profile to First Conversation
01
Understand Your Business
We learn your offer, ideal customer, market and the problem you solve.
02
Define Your Ideal Prospects
We identify the companies and decision-makers most likely to benefit from your solution.
03
Build The Prospect List
We research and build targeted prospect data around your ICP.
04
Create Personalized Outreach
We create relevant messaging that doesn't feel like mass spam.
05
Reach & Follow Up
We use structured outbound email to reach prospects and continue the conversation.
06
Generate Sales Conversations
Interested prospects become qualified conversations for your sales team.
HOW WE BUILD YOUR OUTBOUND ENGINE
01 / PRECISION
02 / CONTEXT
03 / RELEVANCE
04 / LEARNING
Research First. Reach the Right Buyers. Learn From Real Responses.
We do not optimize for email volume alone. We build a focused campaign around the right accounts, relevant decision-makers and a clear reason to reach out, then use real response data to guide improvements.
Understand the buyer
Research decision-makers, business changes and useful buying signals.
Start a real conversation
Connect the prospect's context to a specific, personalised reason to reply.
Improve with evidence
Use response quality and campaign data to refine the next iteration.
01 – 03
Strategy
Define the right accounts, people and positioning before you start outreach.
01GTM STRATEGY
02ICP & ACCOUNT SELECTION
03BUYER & SIGNAL RESEARCH
04 – 07
Execution
Turn your offer and data into high-quality outbound campaigns that get replies.
04OFFER & MESSAGING
05DATA & PERSONALIZATION
06COLD EMAIL INFRASTRUCTURE
07OUTBOUND CAMPAIGNS
08 – 09
Optimization
Measure what works and convert interested replies into a consistent pipeline.
08MEASURE, LEARN & OPTIMIZE
09QUALIFICATION & PIPELINE
THE PACE FRAMEWORK
P Precision Targeting → A Account & Prospect Research → C Contextual Outreach → E Execution & Optimisation
Each step informs the next. The goal isn't to send more emails; it's to build a disciplined process for starting relevant sales conversations.
THE EMAIL OUTREACH WORKFLOW
See Exactly How a Campaign Runs, Step by Step.
The overview shows the whole process at a glance. Switch to the detailed view for every decision and who owns it, or use Walkthrough to follow a campaign step by step.
Milestone / successAction, follow-up or decisionRejection / issueInput or approvalDiamond = decisionTags: YOU · WE · SHARED · AUTO* still being finalisedDrag to pan. Ctrl/⌘ + scroll to zoom.
Outbound results depend on your offer, market and list quality. We do not guarantee replies, leads or meetings.
THE THINKING BEHIND THE OUTREACH
Good outbound is built before the first email.
Every campaign has three moving parts: the right accounts, a reason to reach out, and a message that feels worth answering.
Start with the right companies, not a bigger list.
Account fit, decision-maker context and useful signals come together before outreach begins.
Specific enough to sound human.
Connect a real business observation to a clear reason for starting a conversation.
Learn from the replies, not vanity metrics.
Use response quality to improve targeting, message angles and next steps.
Illustrative workflow visualsConcept examples only · Not client results or performance claims
THE OUTREACH
Relevant Outreach Beats Generic Volume.
We would rather send fewer, better-researched emails than flood a market with generic outreach. Every campaign is built around relevance, timing and a reason to start the conversation.
RESEARCHED
We research the account, person and business context before deciding what to say.
PERSONALIZED
We use relevant details and buying signals instead of generic personalization tokens.
CONTROLLED
We keep sending focused and intentional. The goal is not maximum volume. The goal is qualified sales conversations.
THE RIGHT FIT
Built on Great Delivery. Ready for More Customers.
Our focus is on B2B businesses with a clear offer, proven delivery, and a product or service that solves a meaningful problem for a defined audience.
Proven
Service
Service
Right
Buyers
Buyers
More
Customers
Customers
01
Marketing & Advertising Agencies
Digital marketing, performance marketing, creative, branding, SEO and advertising agencies.
02
Consulting & Advisory
Management, business, technology, operations, finance and specialist consulting firms.
03
IT & Technology Services
Software development, AI services, cloud, data, cybersecurity, IT consulting and system integration.
04
B2B Professional Services
Specialist service providers with a clear business buyer and a repeatable service offering.
05
Manufacturers & Exporters
Manufacturers, export houses and B2B suppliers seeking overseas importers, distributors, wholesalers or OEM buyers.
06
B2B Software & SaaS
Established software businesses selling to identifiable business decision-makers.
THE OUTCOME
See What Your Outbound Can Produce
Cold AccountProspect IdentifiedDecision Maker ReachedConversation StartedQualified MeetingSales OpportunityNew Customer
During the 14-day trial, we review campaign activity, deliverability, replies and early buyer interest together. Use the evidence from your campaign to decide whether to continue into a paid engagement.
We Start the Conversation.
Your Team Moves It Forward.
ProspectToPipeline focuses on creating qualified sales conversations.
Your sales team remains responsible for discovery, proposals, negotiation and closing.
We research the right prospects, create relevant outreach and help open the door. Your team leads discovery, proposals and closing.
EXPECTED RESULT
A Pipeline Your Sales Team Can Actually Work
The goal is not simply to send more emails. It is to create a repeatable flow of relevant prospects, meaningful replies and sales conversations your team can follow up on.
Target Accounts
Relevant Decision Makers
Personalized Outreach
Qualified Responses
Sales Conversations
Pipeline Opportunities
Active Sales Process
New Customers
We track campaign activity and response quality, then use the data to identify what is working and what to improve before the next stage.
SCOPE / CLEAR OWNERSHIP
Who Does What
A clear division of responsibilities keeps the campaign focused, practical and ready to improve.
01OUR SIDE
What We Handle
We build and manage the outbound campaign from research through reporting.
- ICP & targeting strategy
- Account research
- Decision-maker identification
- Prospect list building
- Prospect verification
- Personalized cold email copy
- Follow-up sequences
- Campaign setup
- Campaign execution
- Response monitoring
- Campaign optimization
- Reporting and insights
02YOUR SIDE
What You Provide
You provide the business context, platform access and feedback that help the campaign work.
- Sending domain and mailboxes: bring your own, or we specify what is needed for your volume
- Prospect data tool subscription (we advise which one fits)
- Access to the sending/campaign platform
- Your website/company information
- Your offer/service details
- Existing ICP information, if available
- Feedback on messaging and target accounts
i
Before launch we send a requirements estimate (data tool, domains and mailboxes, and copywriting scope) sized to the number of prospects you want to reach. Third-party costs are paid by you unless agreed otherwise in writing.
WHAT YOU GET
Practical Deliverables at Every Stage
PRICING
01
02
03
04
Four Ways to Move From Prospects to Pipeline.
Start with a focused Opportunity Sprint. We build your strategy and target list, then run a 14-day campaign trial. If buyer responses are positive, you can continue into a defined 30-day pilot. Domains, mailboxes and data tools are separate third-party costs.
THE PROCESS
A clear path, with a decision at every stage.
Start with a defined plan, test the channel, and decide what comes next based on the response.
Build the plan
We define your offer and target buyers, research 350 targeted prospects for your approval before launch, develop three email angles, and prepare the sequence and test plan.
Run the 14-day trial
We run the campaign at a controlled 25–50 emails per day, with the execution fee waived during the trial.
Review the signal
We review activity and buyer responses together. If the response is positive, the next step is a defined 30-day pilot with monitoring and a close-out report.
Continue by choice
If outbound is worth continuing, we agree the scope, reporting cadence and fee before the next engagement. No automatic renewal.
Outbound Audit
A standalone review of up to 20 target accounts and your current messaging.
Infrastructure & third-party costs
Domains, mailboxes and data tools are scoped to your campaign and confirmed before work begins.
Submitting the form does not commit you to a purchase. Scope and any third-party costs are confirmed before work begins.
TOOLS
Tools Behind the Outbound Engine
The prospecting, enrichment, outreach, CRM, AI, infrastructure and verification tools used across our outbound workflows.
Prospecting
Find the right prospects.
Enrichment
Get richer, more accurate data.
Outreach
Run personalized campaigns.
CRM
Manage and track conversations.
AI
Research, content and automation.
Infrastructure
Domains, email and deliverability.
Verification
Keep your list clean and deliverable.
Tools used across prospecting, enrichment, outreach, CRM, AI, infrastructure and verification. Tools and logos remain the property of their respective owners.
EXPERIENCE & METHODOLOGY / 01
Better outbound starts before the first email.
Our approach is shaped by years of work across B2B research, lead generation, data quality, business development and outbound. That progression taught me to look beyond contact volume: identify the right buyers, understand why they fit, and give them a relevant reason to start a conversation.
FOUNDER
Aloka Paul
Founder, REYN VI · ProspectToPipeline
THE PROOF BEHIND THE PROCESS
See the journey, the experience and the PACE playbook.
Our background and the PACE outbound playbook are documented in Notion. Read them to see how we think before you talk to us.
Research & Quality
Experience assessing prospect fit, checking data quality and building research processes teams can rely on.
Outbound & GTM
A practical view of how targeting, offers, messaging, deliverability and follow-up work together.
Evidence-led Execution
Use verified information, measure meaningful responses and improve based on evidence rather than assumptions.
OUR OUTBOUND APPROACH
Compare the Four Offers →
P Precision Targeting → A Account & Prospect Research → C Contextual Outreach → E Execution & Optimisation
A practical framework for deciding who to contact, why they fit, what to say and what to improve.
FAQ
Questions, Answered
How does the 14-day trial work?
After the paid Opportunity Sprint (strategy plus 350 targeted prospects for your approval before launch), we run your campaign for 14 days with the execution fee waived, at a controlled 25–50 emails a day. You cover domains, data tools and mailboxes from the start. If the campaign earns positive responses, you can continue as the 30-Day Outbound Pilot for $1,000. Scope and dates are confirmed in writing before launch.
What offers are available?
The Outbound Audit is $250. The Opportunity Sprint is $400 and leads into the 14-day campaign trial. The 30-Day Outbound Pilot is $1,000 and continues the campaign after a positive trial. Ongoing Outbound Management is priced on request.
Which offer should I choose?
Choose the Opportunity Sprint to get started: you get the strategy and 350 targeted prospects to approve before launch, then a 14-day trial. Choose the Outbound Audit if you only want a review of up to 20 accounts and your messaging. The 30-Day Pilot is the next step after a positive trial, and Ongoing Management follows the pilot.
Who pays for domain, data and technology?
You do. Bring your own domains, mailboxes and data tools, or ask what is needed and we will specify it: data tool, domains and mailboxes, and copywriting scope, sized to the number of prospects you want to reach. At 25–50 emails a day the requirements stay small. Our execution service fee is waived for the 14-day trial.
How do we decide whether to continue?
We review campaign activity, deliverability, replies and early buyer interest with you. If responses are positive, you continue as the 30-Day Outbound Pilot for $1,000. If not, you stop, and you have paid only for the Sprint and your third-party costs.
What does ProspectToPipeline do?
We reach your ideal prospects through targeted outbound email, and turn cold accounts into qualified sales conversations.
Who is behind ProspectToPipeline?
Aloka Paul is the founder. The full journey and the PACE playbook are linked in the About section.
Who do you work with?
We focus on established B2B service businesses and agencies (marketing and advertising agencies, consultancies, IT services firms and other B2B service firms) with a proven offer, case studies or customer evidence, identifiable decision-makers and budget to invest in outbound.
How do you find prospects?
We define your ICP with you, then research the companies that fit it and build a targeted prospect list.
How do you personalise cold email?
Each campaign is written around the prospect's role, company and likely challenges, so it reads as relevant rather than mass-produced.
Who handles the sales calls?
Your sales team. We start the conversations; you handle discovery, proposals, negotiation and closing.
Can you work with our existing CRM?
Yes. We can hand over qualified conversations in the way that fits your current sales process and tools.
Pricing & Next Steps
Start With a Focused Sprint.
Get your outbound campaign ready, run a 14-day trial, and if the response is positive, continue with a 30-day pilot.
01
Opportunity Sprint
$400Research, strategy and campaign setup, including 350 targeted prospects approved by you before launch.
02
14-Day Campaign Trial
Execution fee waivedWe run the campaign for 14 days. You cover agreed third-party costs, including domains, mailboxes and data tools.
03
30-Day Outbound Pilot
$1,000If responses are positive, continue the campaign for 30 days at the agreed scope.
ProspectToPipelineby REYN VI